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Once nestled in the forests of Morocco, argan oil has today become a craze among A-list hair stylists and celebrities across the globe! Argan oil has been endorsed by Hollywood celebrities like Jennifer Lopez, Taylor Swift, Penelope Cruz, Marion Cotillard and top ramp models.

Argan Oil has always had royal roots. In ancient Egypt, the argan fruit was presented as tributes to powerful Egyptian kings. In the imperial harem, the oil extracted from the fruit nuts soon became popular for its marvelous effects on hair and skin, and especially its exceptional anti-aging properties.

Even today, argan oil is a precious commodity. Known as 'Liquid Gold', it takes 100 kg of ripe argan fruits and over 10 hours of manual work to produce only 1 litre of argan oil!

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